Seitanic is a new plant-based food brand built for the street food scene — bold, unapologetic, and visually striking. The identity moves away from typical vegan tropes, instead drawing inspiration from alternative culture to create something truly memorable.

At the core of the brand is a custom illustration — a stylised mouth with a flicking tongue — designed to reflect both flavour, attitude and the S of Seitanic. The graphic system is supported by strong typography, high-contrast layouts, and short, punchy messaging across merchandise, packaging, and social channels.

The result is a distinctive identity that captures the energy of the brand and helps it stand out in a competitive, fast-moving environment.