For Luther Pendragon, I created a clear and confident brand that reflects their role in connecting policy, media and reputation. The logo is built as a ‘nexus’ a central point where influence, communication and decision making align, capturing how the consultancy helps organisations navigate complex public landscapes. This idea runs through the wider identity, photography and website, balancing a structured, modern feel with a more human, editorial tone. Developed in collaboration with Martin Dennison of KDK12, the result is a focused brand and digital experience that positions Luther Pendragon as a trusted guide in navigating complexity.