PLG Agency asked me to develop a visual identity that captured their ethos as a world-class, family-driven football agency. With brothers Tyler and Trent Alexander-Arnold at the heart of the company, the idea of “Join the family” became central to the brand.

A printed brochure was created as an outcome of this new identity, designed to present their talent, values, and approach with clarity and impact. I also designed their office interior to give potential signings an impressive, welcoming space that reflects both ambition and belonging.

During our collaboration, PLG won the GIFA Agency of the Year 2025 award, reinforcing the strength and credibility of the company.