Working alongside Sprint Partners, I helped bring The Cast’s repositioning to life through a complete visual rebrand. My role was to translate the new direction into a brand that feels optimistic, human and full of JOY, creating a bold identity that works across every touchpoint. The project included a new website, presentation templates, credential pitch decks and supporting marketing materials. Every element was designed to capture The Cast’s people first ethos, giving the team a distinctive brand and the tools to tell their story consistently, connect with the right audiences and champion the joyful impact of culture.